Cellcore Biosciences & Microbe Formulas

Microbe Formulas and CellCore Biosciences are sister brands rooted in functional medicine, each with its own audience but a shared mission to promote healing through gut health and root cause solutions. In my role, I led the creative direction across both brands—shaping everything from packaging and marketing campaigns to event collateral and promotional assets. Balancing two distinct brand identities while maintaining a cohesive visual language was key, and I loved the challenge of translating complex wellness concepts into engaging, consumer-ready design.

Cellcore Biosciences

I was able to take part in a massive rebrand for CellCore Biosciences. We revamped everything from the business cards to the packaging to the practitioner marketing collateral. We wanted a clean yet sophisticated look still incorporating the bold blue from the previous logo.

Old Logo Vs New Logo

Microbe Formulas

The do it yourself side of the brand takes a different, softer approach. We have a dedicated fan base who rely on our products to help heal them. I have helped drive the creative team and assisted in all marketing efforts for the business to consumer side.