Lift Life Foundation

One of the most rewarding projects I’ve been a part of was supporting Bodybuilding.com’s nonprofit, the Lift Life Foundation. Alongside a small but passionate team, we executed the complete transformation of four underfunded high school weight rooms across the U.S.—bringing school spirit, safety, and inspiration to student-athletes nationwide. I played a key role in managing nominations, donations, fundraisers, the website, social channels, and overall marketing strategy. I also designed custom artwork and graphics for each school, tailoring every space with pride and personality. We maintained strong relationships with school administrators and global brand partners, while Bodybuilding.com's in-house production team documented the journey in a series of powerful mini-documentaries that captured the heart of the mission.