LOGO DESIGN

Over the years, I’ve created and overseen the development of many logo suites and brand guides in my role as a Creative Director. My process starts with inspiration-hopping on Behance, Dribbble, and Pinterest, followed by quick sketches and moodboards in FigJam to explore visual direction. From there, I develop initial concepts and refine based on client feedback until we land on something that’s just right. And finding color palettes that work in perfect harmony? That’s my jam.