Video Production
As a video producer with a creative director’s eye, I’ve led numerous productions from concept to final cut—balancing vision, logistics, and collaboration every step of the way. I’ve worked closely with teams and clients to co-write scripts that align with brand storytelling goals, managed project budgets, and handled everything from scouting locations and hiring crew to styling, scheduling, and on-set creative direction. I also oversaw post-production to ensure the final product met both our standards and the client’s expectations. Throughout each project, I served as the primary point of contact—nurturing client relationships, managing feedback, and keeping communication clear, timely, and focused on delivering exceptional results.
Her Hands are Home Campaign
For this holiday campaign, Camille Beckman—a legacy luxury body care brand—partnered with Tuuti to create a heartfelt 30-second commercial that celebrated the generational tradition behind their products. I helped concept and co-write the story, aiming to capture the emotional essence of the brand and its meaning to families over time. From there, I led the entire production process: sourcing talent, props, and locations; building a detailed production schedule and deck; and coordinating with our videographer and post-production team to ensure a polished final product. The campaign not only boosted seasonal sales but also strengthened local brand awareness through a combination of traditional media and influencer partnerships.
The REAL food difference
As part of a full website relaunch and brand refresh, Thomas Cuisine partnered with Tuuti to create a visually rich brand video that brought their “REAL food” mission to life. Unlike many competitors, Thomas Cuisine sources fresh, naturally grown ingredients and prepares meals from scratch across healthcare, senior living, education, and corporate dining sectors. I helped concept and pitch the creative direction for the video, aiming to visually communicate the brand’s authentic commitment to real, nourishing food. I led all production logistics—sourcing and coordinating talent, securing videographers, organizing the shoot schedule, and managing the full two-day production. I also directed on set and oversaw post-production to ensure the final piece reflected the care, color, and craft at the heart of Thomas Cuisine’s mission.
Say Thanks with SOLV
As part of a campaign to boost local brand awareness and support lead generation, SOLV partnered with Tuuti on a feel-good initiative called “Say Thanks with SOLV.” A collective effort from our team, we developed and pitched the concept as a community-focused campaign designed to highlight gratitude, culture, and connection—all aligned with SOLV’s values. I led the creative direction for the project, bringing the visual concept to life by sourcing and collaborating with an illustrator and animator. I also designed the campaign landing page, web assets, and direct mail materials, ensuring brand consistency across all touchpoints and helping create a vibrant, engaging presence across digital and print channels.
