Creative Collatoral
Creative collateral = a collaborative creative process. Whether I was designing it myself or directing a team of in-house and freelance designers, I was deeply involved in every step of the creative process for a wide variety of clients and deliverables. I’ve worked on just about everything from social campaigns, packaging design, event collateral, promotional materials, and full-scale identity systems (Check out some fun logos here). I’ve led brainstorms, pitched big ideas, and rolled up my sleeves to bring them to life. Speaking fluent design and always using my WACOM tablet, IYKYK. I thrive in creative, collaborative spaces. Some of the best work happens when you’re bouncing ideas around, sharing feedback, and building something stronger together.
Website Design
Web design wasn’t originally in my toolkit, but like many things, I taught myself how to do it from the ground up. I led the design of multiple custom websites, mapping out layouts, creating visual assets, and handing off clean, developer-ready files for buildout in WordPress. We used Elementor as our page builder, and while I wasn’t writing code, I knew enough to jump in, move things around, and make real-time edits post launch. From design to delivery, and even post launch maintenance like backups, updates, and plugin management, I was fully embedded in the process, helping clients bring their digital presence to life with sites that looked great and worked smoothly.
Social Campaign Design
To promote Finally Home!’s free housing counseling services, we launched a three-month social media campaign designed to drive awareness and action across Idaho. Through a mix of static graphics and short-form videos, we crafted content for both organic and paid channels—each piece tailored to connect with a broad audience, including first-time homebuyers, current homeowners, and individuals experiencing housing instability. Our campaign strategy included targeted awareness and traffic ads that funneled users to a custom landing page, where they could quickly access services by filling out a simple form. With inclusive design and clear, approachable messaging, we helped Finally Home! expand its reach and connect more Idahoans to the support they need.
